For nearly 70 years, researchers believed that near-miss events like these would encourage you to continue gambling. But new research suggests that the near-miss effect may not exist at all.
Read moreConsumers have been relying on opinion leader recommendations to make choices about product quality and purchases for a long time. It is even more prominent now with the prevalence of influencers on social media platforms. The problem is, when there is a wide variety of the same product, consumers question if a positive recommendation is based on quality or personal preferences.
Read moreSocial media has changed how people interact. However, social media use is neither static or specifically linked to certain platforms. Emerging technical capabilities, changes in lifestyle and time management as well as the increasing possibilities to engage in online and offline interaction simultaneously affect our use of social media.
Read moreAlthough LEDs are increasingly used in low-energy lighting and displays, consumers sometimes find their light harsh or unpleasant. Findings from a new study point to the need to take age-related perception differences into account when designing white LED lighting that is more pleasing to the eye.
Read moreResearchers examined whether there is an association between arthritis and social isolation, and have identified the disease's contribution to social isolation.
Read moreLife at the bottom of the social ladder may have long-term health effects that even upward mobility can't undo, according to new research in monkeys. A team studied 45 rhesus macaques. They found that monkeys who move up in the hierarchy still show the effects of their once-lowly status at the cellular level, even after they rise in rank.
Read moreBabies seek to understand the world around them and learn many new things every day. Unexpected events — for example when a ball falls through a table — provide researchers with the unique opportunity to understand infants' learning processes. What happens in their brains as they learn and integrate new information?
Read moreThe question may be as old as democracy itself: are physically attractive people elected more often than less attractive opponents? Scientists have found out that looking good can at least partly explain success in elections. "However, a candidate's party affiliation still has the biggest impact on a voter's decision," adds one of the researchers.
Read moreScientists have investigated how our eyes and brain react when we see emotionally charged or neutral faces. She combined eye-tracking and electroencephalography (EEG). The result: reflex-like eye movements are independent of the expression a face shows; our attention is drawn to them just as fast.
Read moreThe walking speed of 45-year-olds can be used as a marker of their aging brains and bodies. The evidence was there in neurocognitive testing these individuals took at age 3 to indicate who would become the slower walkers. At 45, slower walkers have 'accelerated aging' on a 19-measure scale devised by researchers, and their lungs, teeth and immune systems tended to be in worse shape than the people who walked faster.
Read more