What a future without browser cookies looks like

Most online users have experienced it. You do an online search for healthcare purposes, travel information, or something to buy and soon you’re being bombarded with emails and targeted online ads for everything related to your search. That’s because browser cookies were tracking you as you performed your searches; they identified you and your activity.

Over the past few years, the online advertising industry has been undergoing a sea change as regulators restricted how cookies can be used and browser providers moved away from their use in response to consumer outcries over privacy.

“They often feel surveilled; some even find it ‘creepy’ that a website can show them ads related to their behavior elsewhere,” according to a recent study by the HEC Paris Business School.

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Pop-up Ad Alert! Beware of Unrealistic Claims on your Smartphones

Credit to Author: Digvijay Mane| Date: Tue, 23 Jan 2024 11:05:23 +0000

What are pop-up advertisements? How can these pop-up ads infect your phone? What danger can this cause to…

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