What is Managed Device Attestation on Apple platforms?

Credit to Author: Jonny Evans| Date: Fri, 26 Aug 2022 09:43:00 -0700

Announced at WWDC 2022, Managed Device Attestation protection shows that Apple is adjusting device security protections to adapt to an increasingly distributed age.

Secure the endpoints, not the end times

This adjustment reflects a reality shift. Work doesn’t happen on specific servers or behind defined firewalls today. VPN access can differ across teams. And yet, in a workplace defined by multiple remote devices (endpoints), the security threat is greater than ever.

Managed Device Attestation works to create a second boundary of trust around which device management solutions can work to protect against attack.

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Apple's latest controversy: Expanded App Store advertising

Credit to Author: Jonny Evans| Date: Mon, 01 Aug 2022 09:03:00 -0700

Depending on how you look at it, Apple may be ramping up ways developers can  reach out durectly to customers via its App Store – or building its own business at others’ expense.

What Apple is doing

Apple has had an advertising business of its own ever since Apple’s then CEO, Steve Jobs, introduced us to iAds in 2010. The scale of that offer was always limited to Apple’s platform, but the service arguably failed, with its technology living on in the form of ad slots in Apple News and the App Store.

Apple’s App Store currently hosts just two ad slots, one in the search tab and the other in Search results. You can tell when you are looking at an ad from the blue shade behind the graphic and a small blue badge that says “ad” – these ads are hard to mistake for content.

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